The rise in use of personal social sites, social networking tools, and BYOD
mobile devices in the workplace increases the threats to any company's
mission exponentially.
Social media, including Facebook, Twitter and LinkedIn, is used extensively
by many functional areas in companies today to communicate about and promote
their efforts, and to interact with their constituencies. For the marketing
department, in particular, social media can help build brand awareness,
improve (or destroy overnight!) the company's reputation, and engender
customer loyalty. It also offers the hope of achieving the ultimate dream of
any marketing professional - to see their new marketing campaign "go viral"
on the Internet. When skillfully used by the HR department or a hiring
manager, social media can quickly find talented new hires using an informal
network of millions of interconnect... (more)
Companies across all industries are fighting to secure their proprietary and
confidential data behind firewalls and complex passwords; unfortunately, the
reality is that this data is most likely still slipping through the cracks.
The introduction of employee-owned devices and the consumerization of the
modern workplace present a new data loss threat that organizations must now
address and combat.
The consumerization of corporate IT and the advent of powerful mobile devices
has forced many organizations to adopt the "bring your own (mobile) device"
(BYOD) approach as an alternati... (more)